Pain Coaching to overcome chronic pain by living


In 2006, I started the Specialist Pain Physio Clinics in London and Surrey with the purpose of easing the enormous suffering caused by chronic and persistent pain.

The problem of pain is a global phenomena that we can call a social issue, or public health concern. It is the No1 global health burden, costing us all in terms of the economics (441 billion Euros per year in Europe, SIP 2017) and the immeasurable suffering. Largely due to the misunderstanding of pain resulting in wrong choices, this must change. My vision is a world that understands pain, which is why I founded a social enterprise dedicated to drive such change ~ Understand Pain, or UP.

When it comes to the individual, my role is to encourage and inspire you to reach your potential for managing and overcoming pain. We focus on your strengths whilst using practical tools, skills and treatment to achieve results, and wins along the way to reaching your picture of success.

The complete and positive approach to pain and living

This is a pioneering approach to pain that is much needed in society. Most of the reasons why someone continues to be in pain reside in their lifestyle, environment, past experiences, beliefs and expectations. These are all the areas we realise before building wellness, re-establishing purpose, direction and clarity.

In taking the complete and positive approach to life, you proactively change your biology, and fill your conscious perception with meaningful experiences, generating health. This is the counter to states of survival and protection, within which feature the perception of pain.

We need these mechanisms and behaviours, but not to the extent that we experience them in the modern world. To be well, to manage energy (one of the best indicators of engagement), to be happy, to be fulfilled all require skills and practices to achieve these states. So in short, we overcome pain by living our best life, and that’s what we do in The Pain Coach Programme: knowledge, skills, practices, treatment and know how to get the best of you for your best life.

Richmond Stace MCSP MSc (Pain) BSc (Hons) 

Why do I do what I do?

I am a Chartered Physiotherapist and registered with the Health Professions Council. Originally training as a Registered General Nurse, I developed an interest in pain whilst observing the varying responses in recovery after operations. I continued to train as a physiotherapist, read a further degree in Sport Rehabilitation and a Masters Degree in Pain Science.

I am on the editorial team for the Physiotherapy Pain Association (PPA), a member of the International Association for the Study of Pain (IASP), The Royal Society of Medicine and the Acupuncture Association of Chartered Physiotherapists.

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